Corporate Profile
Our Mission | Our Core Values | Core Identity - Our Logo | Milestones
NTUC Club, the entertainment arm of NTUC, was established in December 1986 to provide affordable lifestyle options for union members and the public.
Club started with a clubhouse at Shenton Way and opened a resort in Pasir Ris in 1988. Since then, it has become the largest leisure provider in Singapore with several subsidiaries including Quebec Leisure International Pte Ltd, NCI Golf Pte Ltd, Family Leisure Pte Ltd, Resorts Concept Pte Ltd and Leisurequest Pte Ltd. It manages five clubhouses (DXO, Scarlet City, Union Square, Happy Days and Jest D’ Place), three resorts (Costa Sands Resorts at Downtown East, Pasir Ris and Sentosa), two theme parks (Wild Wild Wet and Escape Theme Park), a golf course (Marina Bay Golf Course), five bowling centres (Orchid Bowl) and a one-stop recreation cum lifestyle complex (Downtown East), which includes the latest shopping and leisure mall, E!hub.
Club membership has grown beyond 500,000, with diverse profiles across age, race and nationality, from blue collar workers to management levels. As an active corporate citizen, Club supports the labour movement and aims to build a more inclusive society in Singapore. This means taking a social responsibility towards its staff, the community and the environment, which is core to everything Club does.
Mission
Our Core Values
Core Identity - Our Logo
Our exciting new brand design will help us communicate our brand intent so everybody in Singapore understands what NTUC Club is about. We provide fun and exciting facilities and activities for people of all ages and backgrounds to enjoy in Singapore.
Our symbol illustrates the fun and vibrancy of our brand through an iconic leaping brushstroke figure that expresses the joy we aim to bring to our members and customers of all ages. This combined with our U symbol represents our vision of ‘a better more meaningful life for all’ as a part of the Labour Movement.
Our U symbol is made up of three ‘U’s. Firstly a strong, dynamic and progressive U that represents The Labour Movement, secondly the U that represents ‘you’ the individuals we serve and thirdly an overlapping ‘invisible’ U that symbolises the way we stand alongside all our customers and help bring joy to their every day lives.
Our colours are red indicating our links to the Labour Movement and orange, symbolising our warm, friendly and vibrant personality. Our supporting colours are a fresh green and blue, reflecting a bright and optimistic approach to the diverse range of ways we serve our customers.
Our logotype is in a fluid, contemporary italic font symbolising our energy and strength, combined with our progressive approach as an organisation. Our brushstroke figure is also reflected as a super-graphic brushstroke in our design applications, where it is used to express the fun and vitality that we bring to everything we do.
Milestones
| 1986 |
NTUC Club established its first clubhouse in Shenton Way. |
| 1988 |
NTUC Pasir Ris Resort was officially opened by then Prime Minister Lee Kuan Yew. |
| 1989 |
NTUC Club’s second clubhouse in Jurong was officially opened by then NTUC Secretary-General Ong Teng Cheong. |
| 1991 |
NTUC Pasir Ris Resort upgraded 144 chalet units into superior rooms. |
| 1994 |
NTUC Sentosa Beach Resort was officially opened by then NTUC Secretary-General Lim Boon Heng.
A new three-storey commercial building opened at NTUC Pasir Ris Resort to house a childcare centre, children indoor playcentre and offices.
NTUC Club opened Paradigm, its first clubhouse in the Orchard Road area.
NTUC Club Investment Pte Ltd (NCI), a wholly-owned subsidiary, was incorporated to invest in lifestyle businesses, in support of Club’s mission.
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| 1995 |
Completion of Begonia Pavilion, a complex housing a ballroom and three seminar rooms, at NTUC Pasir Ris Resort.
Launch of The 3rd Chapter, a club for retiree members.
Happy Days clubhouse was opened in Bishan.
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| 1996 |
NTUC Pasir Ris Resort received its certification for ISO9002. It was the first resort in South East Asia to be certified. |
| 1997 |
Clubhouses Celebrations and Jest D’ Place opened in Hougang and Choa Chu Kang respectively.
NTUC Club organised a major expedition to conquer Mount Kilimanjaro in Tanzania. It was the first time a team from the labour movement scaled such heights.
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| 1998 |
NTUC Club became the official organiser of Mrs Singapore Pageant 1998. |
| 1999 |
Everest Highway Kalapattar Trekking Expedition was organised in support of the Labour Movement’s Millennium Celebrations.
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| 2000 |
Completion of $1 million upgrading exercise at Costa Sands Resort (Sentosa). Ten dormitory-style rooms were converted to 34 superior rooms.
Union Square clubhouse was opened in Tanjong Pagar.
Completion of $30 million re-development of NTUC Pasir Ris Resort, including the construction of Escape Theme Park. NTUC Pasir Ris Resort was re-branded as Downtown East.
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| 2002 |
NCI acquired Costa Sands Resorts (East Coast) and (Pasir Ris), bringing the total number of rooms to 812 and making NTUC Club the largest resort operator in Singapore.
Completion of D’ Marquee (a multi-purpose venue which can host concerts and mass events) at Downtown East.
New suspended swimming pool opened at Costa Sands Resort (Downtown East).
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| 2004 |
Wild Wild Wet was officially opened by then NTUC Secretary-General Lim Boon Heng
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| 2005 |
DXO clubhouse was officially opened by then NTUC Secretary-General Lim Boon Heng.
Family Recreation FUNd launched to help low-income members achieve better work-life balance.
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| 2006 |
Opening of The Spa @ Aranda, the first spa by the labour movement.
Subsidiary Family Leisure Pte Ltd acquired three more bowling centres, bringing the number of Orchid Bowl outlets to five.
Subsidiary NCI Golf Pte Ltd opened Marina Bay Golf Course, the first public 18-hole golf course in Singapore.
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| 2007 |
NTUC Club made its first attempt at bringing world-class musicals to Singapore with My Fair Lady. Launch of youth membership club nEbO to forge emotional ties between youths and the Labour Movement.
Scarlet City launched at AMK Hub to provide oriental-based entertainment. |
| 2008 |
E!hub at Downtown East opened. Tenants include eateries, shops and nEbO City. Expansion of eXplorerkid to become the largest indoor family playground in Singapore. |
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