Our MissionTo provide a comprehensive range of affordable and accessible lifestyle products to the Singapore Labour Movement and general public on sound commercial principles. Our Beliefs Our Customers Our customers are the very reason for our existence. We will listen and satisfy their needs. Our Employees Our employees are our most valuable assets. We will promote a culture of openness, empowerment and training. Innovation Innovation is to differentiate from the competition. We will cultivate and develop a spirit of creativity and innovation. Information Technology Information Technology is a strategic tool to improve service quality and productivity. Community We have a responsibility towards the community. We will participate in community activities that cater to the less privileged. MembershipNTUC Club membership has grown substantially to more than 400 000. The Club's membership profile is very diverse, and includes working adults from worker to management levels.