Media Releases

A Flavour-Packed Lunar New Year Mala Celebration at Downtown East

December 26, 2025 - Gallop into the Year of the Horse with a flavour-packed Lunar New Year (LNY) Mala Celebration, happening from 8 January to 3 March 2026 across Wild Wild Wet and Downtown East (DE). Visitors can look forward to a playful blend of Mala-inspired waterpark fun, immersive installations, photo-worthy moments and exclusive festive promotions, inspired by Singapore’s iconic love for all things Mala. 

 

 

SPICY FUN AROUND DOWNTOWN EAST

 

A Floating Hotpot Feast 

Shiok River, Wild Wild Wet

Setting the tone for the celebrations, Wild Wild Wet’s beloved Shiok River gets a fiery makeover as it transforms into a cheeky, life-sized Mala hotpot. Hop on, float easy and take in the spirited atmosphere as cheeky ingredient floats - from chillies and prawns to lotus root, crab sticks, cheese tofu, lobsters, fishballs and meat slices pop up across the waters and drift alongside you, adding a playful twist to your waterpark adventure and social media feed.

 

 

Larger-than-Life Mala Moments

Around Wild Wild Wet

Strike a pose with our life-sized familiar hotpot favs - from prawn paste, plum juice, instant noodle packs and Ling Ling Juan, to soup base packets and more. Ready to pepper up your IG feed!

 

 

Limited-edition Flumi Stickers

Redeem at Wild Wild Wet Information Counter

Snag exclusive Mala-themed stickers featuring Flumi, our lovable Wild Wild Wet mascot. These adorable, apt designs make a fun keepsake for all ages.

*Limited to first 50 WWW guests per day

Mala Meets Playtime

Outside Tsunami Pool, Wild Wild Wet

From 8 January to 2 March, little ones can jump, play and pose in this dry-mala inspired ball pit.

 

SPEND & REDEEM - HOT FESTIVE REWARDS

 

Seasonal Staples for Your LNY

8 January - 16 February 2026

Celebrate the season with rewarding treats when you shop at Downtown East. Shoppers can redeem a Lohei Plate with Chopsticks (perfect for Lohei sessions with the fam!) with a minimum spend of $108 for NTUC Members or $128 for the public, or a Dumpling Carrier Pouch with a minimum spend of $188 for NTUC Members or $208 for the public.

 

*Double spend is required for NTUC FairPrice receipts. Redemptions are available at the E!Avenue Information Counter. While stocks last, other T&Cs apply.

 

Scratch & Win

17 February - 3 March 2026

Every shopper stands a chance to uncover sizzling rewards with our Scratch & Win cards*, available with any purchase (one card per shopper per day). Prizes range from a one-week Mercedes-Benz Drive experience and delicious reunion meals to attractive cash vouchers, to add extra excitement to your Lunar New Year shopping.

 

*Redeemable while stocks last

 

MALA MUST-TRIES ACROSS THE MALL

 

Mala Crawfish ($38)

A Kitchen, E!Hub #02-125

 

Mala Tang ($3.58/100g)

Gong Yuan Ma La Tang, E!Avenue #02-324

 

Mala Royal Alaskan King Crab Meat Fried Rice ($16.90)

Jyu Yae Live Music Bar & Restaurant, E!Avenue #02-324

 

Mala Grilled Fish ($36.80)

Labula, E!Avenue #01-310

 

Mala Seafood Linguine ($15.90)

Swensen’s, E!Hub #02-121

 

Mala Beef Noodles (From $11.90)

Tongue Tip Lanzhou Beef Noodles, E!Avenue #02-322

 

Downtown East is turning up the heat with a mouth-watering line-up of mala-inspired creations, as well-loved outlets dish out bold, piquant delights perfect for the season. Look out for fiery offerings from A Kitchen, Gong Yuan Ma La Tang, Jyu Yae Live Music Bar & Restaurant, Labula, Swensen's, Tongue Tip Lanzhou Beef Noodles, and more, each presenting their own exciting spin on this crowd favourite flavour.

 

GATHER & FEAST THIS LUNAR NEW YEAR

 

Ajiya Okonomiyaki Restaurant

E!Avenue #02-346

Phone: 9632 6385

 

Crown Prince Restaurant

Aranda Country Club #01-01 Dian Xiao Er E!Avenue #02-319

Phone: 8801 8111

 

Dian Xiao Er

E!Avenue #02-319

Phone: 6970 2550

 

Segar Restaurant

E!Avenue #02-317

Phone: 6281 0197

 

Tomi Sushi

E!Avenue #02-305

Phone: 6513 5188

 

Wine Connection

E!Avenue #02-337

Phone: 6243 0436

 

Yakiniku Shiok!

E!Avenue #02-347

Phone: 6518 3202

 

Stay tuned to Downtown East's website for more details on this exhilarating LNY Mala Celebration!